Privacy policy

1. Introduction

Olyx Fashion is operated by HBL GLOBAL LTD, a private limited company registered in the United Kingdom under company number 17440658, with its registered office at 128 City Road, London EC1V 2NX, United Kingdom.

Olyx Fashion operates the website OlyxFashion.com and provides online shopping services, including its products, website features, and related services (collectively, the “Services”). Our online store is powered by Shopify.

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, make a purchase, contact our customer support team, or otherwise interact with our Services.

By using our Services, you acknowledge that your personal information may be processed as described in this Privacy Policy, subject to your rights and the requirements of applicable data protection laws.

2. Personal Information We Collect

Personal information is any information that identifies you or can reasonably be associated with you.

Depending on how you interact with our Services, we may collect the following categories of information.

Contact Information

This may include your name, billing address, shipping address, email address, and telephone number.

Payment Information

When you make a purchase, payment-related information is processed by our payment service providers. We may receive transaction details, payment status, payment method information, and other information necessary to manage your order. We do not necessarily receive or store your complete payment card details.

Account Information

If you create an account, we may collect your login details, account preferences, saved addresses, and other information associated with your account.

Order and Transaction Information

This may include products purchased, order history, transaction details, shipping information, delivery status, returns, refunds, and other information relating to your purchases.

Customer Communications

When you contact us, we may collect the information you provide in emails, contact forms, support requests, or other communications.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, device information, operating system, pages viewed, referral sources, browsing activity, and interactions with our website.

Marketing Information

Where applicable, we may collect information about your marketing preferences and your interactions with our promotional emails, advertisements, and other marketing communications.

3. How We Collect Personal Information

We collect personal information from several sources, depending on how you use our Services.

Directly from you: When you place an order, create an account, complete a form, subscribe to marketing communications, or contact us.
Automatically through our website: Through cookies, pixels, analytics tools, server logs, and similar technologies.
From service providers: From companies that support payment processing, shipping, fulfillment, website operations, customer support, and other business activities.
From advertising and business partners: Where permitted by applicable law, we may receive information relating to advertising performance, marketing interactions, and website activity.
From other third parties: Where necessary and lawful to provide our Services, protect our business, or meet legal obligations.

4. How We Use Your Personal Information

We use personal information for the following purposes.

Providing and Managing Our Services

We process information to operate our online store, manage customer accounts, accept and process orders, arrange fulfillment and shipping, provide tracking information, and handle returns, refunds, and exchanges.

Customer Support

We use your information to respond to questions, resolve problems, provide order updates, and communicate with you about our Services.

Marketing and Advertising

Where permitted by law, we may use personal information to send promotional emails, communicate offers, measure advertising performance, and display relevant advertisements on our website or third-party platforms.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in the communication. Other marketing preferences may be managed through the available settings or by contacting us.

Website Improvement and Personalization

We may use information about website usage and customer preferences to improve our website, understand shopping behavior, optimize our product offerings, and provide a more relevant shopping experience.

Security and Fraud Prevention

We may process information to verify transactions, detect and investigate suspicious activity, prevent fraud, protect customer accounts, and maintain the security of our Services.

Legal and Regulatory Compliance

We may use and disclose information when necessary to comply with applicable laws, respond to lawful requests, maintain business records, enforce our agreements, or establish, exercise, or defend legal claims.

Where required, we will rely on an appropriate legal basis for processing personal information, such as performing a contract, complying with a legal obligation, pursuing legitimate interests, or obtaining your consent.

5. How We Share Personal Information

We may share personal information with third parties when necessary to operate our business, provide our Services, or comply with applicable legal requirements.

These parties may include:

Shopify: To host and operate our online store and provide e-commerce services.
Payment service providers: To process payments, verify transactions, and help prevent fraud.
Shipping and fulfillment providers: To prepare, dispatch, deliver, and track orders.
Technology and IT providers: To maintain our website, provide technical support, and manage business systems.
Analytics providers: To understand website traffic, measure performance, and improve our Services.
Customer support providers: To help us manage customer inquiries and order-related communications.
Advertising and marketing partners: To deliver, personalize, and measure advertising where permitted by law and subject to applicable consent requirements.
Professional advisers: Such as accountants, lawyers, and other advisers where reasonably necessary.
Authorities and legal entities: Where disclosure is required by law or necessary to protect our rights, customers, or business.
Business transaction parties: In connection with a merger, acquisition, restructuring, financing, or sale of business assets, subject to applicable law.

We share only the information reasonably necessary for the relevant purpose, subject to applicable legal requirements.

6. Shopify and Third-Party Services

Our online store is hosted by Shopify. Shopify provides the technology and infrastructure necessary to operate our store and may process personal information in connection with its services.

Shopify and other third-party providers may process information according to their own privacy policies and the arrangements applicable to their services.

For more information about Shopify’s privacy practices, please visit:

https://www.shopify.com/legal/privacy

Our website may also contain links to third-party websites, payment services, or other external platforms. We are not responsible for the privacy practices, security, or content of websites operated independently by third parties.

We encourage you to review the relevant privacy policies before providing personal information to those services.

7. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to support essential website functions and improve your shopping experience.

These technologies may be used to:

Remember your preferences and shopping cart.
Maintain website functionality and security.
Understand how visitors use our website.
Measure website traffic and performance.
Support advertising and marketing activities.
Evaluate the effectiveness of promotional campaigns.

Some cookies are necessary for the website to function, while others may be used for analytics or advertising.

Where required by applicable law, we will obtain your consent before using non-essential cookies and similar technologies. You may manage your preferences through the cookie settings made available on our website and, where applicable, through your browser settings.

Disabling certain cookies may affect the functionality of some website features.

8. Children’s Privacy

Our Services are not intended for children who are below the minimum age required to independently use the Services under applicable law.

We do not knowingly collect personal information from children in violation of applicable legal requirements.

If you believe a child has provided us with personal information unlawfully, please contact us. We will review the matter and take appropriate steps where required by law.

9. Data Security and Retention

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including processing orders, providing customer support, managing accounts, meeting accounting and legal obligations, resolving disputes, and enforcing agreements.

The retention period depends on the type of information, the reason it was collected, and any applicable legal requirements.

When personal information is no longer required, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable law.

10. Your Privacy Rights

Depending on your location and the data protection laws that apply, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of your personal information.
Request a copy of certain personal information in a portable format.
Object to certain types of processing.
Request restriction of certain processing activities.
Withdraw consent where processing is based on consent.
Opt out of direct marketing communications.
Lodge a complaint with the relevant data protection authority.

These rights are subject to applicable legal conditions and exceptions. In some circumstances, we may need to retain certain information to comply with legal obligations or establish, exercise, or defend legal claims.

To exercise your rights, please contact us using the details provided in the Contact Us section. We may ask you to verify your identity before processing your request.

11. European Economic Area and United Kingdom Residents

If you reside in the European Economic Area (EEA) or the United Kingdom, you may have additional rights under applicable data protection legislation, including the General Data Protection Regulation (GDPR) or UK GDPR.

Depending on the circumstances, we may process your personal information on the basis of:

Contractual necessity: To process and fulfill your order or provide a service you request.
Legal obligations: To comply with applicable laws and regulatory requirements.
Legitimate interests: To operate, secure, and improve our business, provided these interests do not override your rights and freedoms.
Consent: Where you have given consent for a specific purpose, such as certain marketing activities or non-essential cookies.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may also have the right to lodge a complaint with your local data protection authority.

12. International Data Transfers

Because we use Shopify and other service providers, your personal information may be processed or stored in countries outside your country of residence, including countries with different data protection laws.

Where personal information is transferred internationally, we take steps required by applicable law to ensure appropriate safeguards are in place.

Depending on the circumstances, these safeguards may include an adequacy decision, Standard Contractual Clauses, or another legally recognized transfer mechanism.

13. Changes to This Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes in our business practices, technology, service providers, or legal obligations.

Any revised version will be published on OlyxFashion.com. We encourage you to review this page periodically to remain informed about how we collect, use, and protect personal information.

Where required by law, we will notify you of significant changes or obtain any necessary consent.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need further information about how we process your personal information, please contact us.

Business name: HBL GLOBAL LTD

Trading name: Olyx Fashion

Company number: 17440658

Registered office: 128 City Road, London EC1V 2NX, United Kingdom

Website: https://olyxfashion.com

Email: info@olyxfashion.com